More web browsers downloaded the online promotional
trailer for The Lord of the Rings during its first
24-hours of availability than any other film marketing
footage in history, including the online trailer for
Star Wars: Episode 1 The Phantom Menace. (source)
TORn's Screencaps
This was the first good look at the movie and people
weren't always sure what they were seeing.
In June, TORn's front page poll asked:

The mysterious, unidentified creature shows up again in
August as a
prop in a display case. Calisuri wrote, "I wonder
what the large "King Kong" looking thing can be.
Possibly the troll we have seen so much of in the
Internet Preview? Another possible idea: The Balrog?
Doubt it. From all reports, WETA is guarding the Balrog
tighter then Fort Knox."
